Bless Your heart, Lululemon and Atlas Shrugged.

Lululemon poster_ENG_webWhat do these three have in common?  Lululemon’s  founder, Chip Wilson, company manifesto,, is to elevate the world from mediocrity to greatness.  When he first read Ayn Rand’s book Atlas Shrugged as an 18 year old, it had an impact on him.  Rand describes a society where people work and reside in government-controlled environments and without realizing it, this control creates a society of mediocrity; propagating a cycle of listless, uninspired existing as opposed to living. The character John Galt encouraged all of the world’s innovators and intelligent minds to go on strike from the increasingly controlling government in order to create a vacuum of brilliance, proving that independent creativity and free-will is critical for quality of life.


Wilson believes “many of us choose mediocrity without even realizing it. We think we “have” to do things or “aren’t able” to do what we want. We create rules and experience fear when we dream of a life we love. Why do we do this? Because our society encourages mediocrity.  It is easier to be mediocre than to be great.  What do we want to create for our lives right now? We can do it. It might be hard but there is nothing stopping us. Think about the reasons and excuses that come up when we envision our best lives; it is remarkable how manipulative and clever mediocrity can be, sneakily convincing us to continue existing without what we desire most.”


At Bless Your Heart, we believe that you can start to make a difference in your life as well as that of others by simply Blessing.  Don’t get mediocre.  You can create something new and great and it won’t cost you any money or any time. You may never know what you have started by simply Blessing yourself or another.  Be great and envision your best life.  Blessisimo.

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